About us

 

HELLO!

Hi, I’m Holly, founder of Sun People Co.

Our journey began with a vintage sun tent I found second-hand. I’ve always loved vintage finds, and this piece instantly connected me to beautiful memories of beach days spent on the Italian coast - those long, sun-soaked summers where your territory is marked by a sea of striped beach umbrellas, a tradition that’s been part of coastal life for decades. And of course the slow culture of "il dolce far niente". 
After using this old vintage tent with my young family for a few summers, I started to imagine the changes I’d make to improve it - and that’s how Sun People Co. and the L’Ombra sun tent were born. Our signature shade is a modern adaptation of that original find, designed to give families the perfect space to relax and shelter from the sun, in timeless, nostalgic style.

We believe in products that last, just like the ones from years ago. Our tents are made with 100% cotton canvas and trims, and wooden poles, every detail is carefully chosen to ensure durability and environmental responsibility. We even worked with our manufacturer to minimise fabric waste by optimising our patterns, making sure every cut counts. In 2024, we introduced our Tutto Tote - designed especially to make use of the leftover printed canvas from our sun tents.

Living in New Zealand, where the sun can be intense, we know the importance of seeking shade, especially with young ones. Our L’Ombra sun tent is perfect for the beach, park, or backyard - a cozy nook for reading, relaxing, or simply enjoying a beautiful day outdoors. We’re proud that our sun tents offer not just shade, but a private retreat you can take on all your summer adventures.

Designed in sunny Gisborne, New Zealand, the first city in the world to see the sun each day,  Sun People Co. is all about creating memories and enjoying life under the sun.

Holly